Available for new projects

hi, I'm Pratyay — I write things that sell ↓

Content that doesn't just get views. Itgetscustomers.

I help startups, founders, and brands grow through SEO content, social media strategy, and copywriting that drives business results.

Book a free strategy call View my work
Services

Everything you need to turn content into growth

One partner for strategy, creation, and distribution — across every channel where your customers pay attention.

01

SEO Content Writing

Long-form content engineered to rank, engage, and convert — built on real keyword research, search intent mapping, and topical authority.

  • Keyword & intent research
  • Topical authority clusters
  • Conversion-focused CTAs
02

Social Media Management

End-to-end social presence for brands that want consistency and growth — strategy, calendars, creation, and community, handled.

  • Platform-native strategy
  • Content calendars & scheduling
  • Community engagement
03

Copywriting

Landing pages, ads, and emails written to sell. Every line earns its place — clear positioning, sharp hooks, zero fluff.

  • Landing pages & websites
  • Ad copy that converts
  • Email sequences
04

LinkedIn Personal Branding

Turn a founder profile into a pipeline. Positioning, ghostwritten content, and engagement systems that build authority and inbound leads.

  • Profile positioning
  • Ghostwritten thought leadership
  • Inbound lead systems
05

Blog Strategy

A blog that compounds. Editorial roadmaps, content clusters, and internal linking architecture designed for long-term organic growth.

  • Editorial roadmaps
  • Content cluster design
  • Internal linking architecture
06

Content Marketing

Full-funnel content programs — from awareness to conversion — distributed across the channels where your buyers actually spend time.

  • Full-funnel content programs
  • Distribution playbooks
  • Repurposing systems
07

AI-assisted Marketing Systems

Human strategy, AI leverage. Custom workflows that multiply content output while keeping quality, voice, and accuracy intact.

  • Custom AI workflows
  • Faster content production
  • Human-edited quality control
 the fine print, minus the fine printSee exactly what each service includes →
Selected work

Case studies with real business impact

clippings from the desk

SEO Blog Strategy · Plym · Ongoing

0 → 40–50 daily signups in one month for Plym

Keyword research, clustered articles and signup CTAs for a SaaS that helps people run faceless YouTube channels.

40–50signups / day
Read the case study

Problem

Plym, a SaaS for running faceless YouTube channels, had a working product but no organic way to find users. Signups from search were zero.

Strategy

Built the blog around what people search when they're deciding whether to start a faceless channel: how-tos, tool comparisons and “is it worth it” questions, so every article is one step from the free plan. Topics are grouped into clusters so the site builds authority on the whole subject instead of scattering posts.

Execution

Blog strategy and writing, end to end: keyword research, briefs, long-form articles, on-page SEO, internal linking, and signup CTAs placed where readers are ready to try the free plan.

Results

  • 0 → 40–50 signups a day within the first month
  • Organic search became a daily source of new free-plan users
  • Ongoing: still leading Plym's content and SEO

Email Marketing & Content · Studio Ek Inch

Turning Studio Ek Inch's Journal into a path to product

10+product CTAs & links

Read the case study

Problem

Studio Ek Inch sells premium handcrafted menswear and travel bags, where buyers need to trust the craftsmanship before they spend. The brand needed content that explained that value and brought customers back.

Strategy

Lead with craft and buying guidance instead of discounts. Journal articles answer the questions buyers actually search for, and email campaigns bring those stories and new collections to the existing list.

Execution

Wrote Journal buying guides such as “How to Identify a High-Quality Bag” and “Weekender vs Duffel Bag”, and planned and wrote email campaigns for launches, collections and sales.

Results

  • 10+ product-focused CTAs and internal links built into the Journal
  • Buying guides that take readers from a question straight to the right product
  • Email campaigns for launches, collections and sales

Copywriting · Spec Project

A complete landing-page copy system for a SaaS product

6copy sections

Read the case study

Problem

The brief was to write landing-page copy that makes a product's value clear to SaaS founders, an audience that skims fast and has seen every buzzword.

Strategy

Research first: the target audience, competitor pages, positioning and customer pain points. Then order the page to answer founders' questions in the sequence they ask them.

Execution

Homepage headline and subheadline, value proposition, feature/benefit sections, social proof section, CTA copy, and FAQ section.

Results

  • A complete landing-page copy system, ready for implementation and testing
  • Every section tied to a researched founder pain point
  • Self-initiated spec project
Pratyay, Bengaluru
About

Strategy brain. Execution hands.

Most marketers are either thinkers or doers. I've built my work on being both. I started as a content writer at Proiuvo, writing social media and website copy, and now work with SaaS, AI and founder-led brands on SEO content, LinkedIn ghostwriting and copy.

When I hand you a strategy, it's one I know how to execute — because I'm the one executing it.

My filter for every piece of work is simple: does this move a business metric? Traffic that converts. Followers that buy. Content that compounds into pipeline. If it's just a vanity number, I'm not interested — and you shouldn't be either.

“Helping founders and brands turn attention into customers through content, SEO, and social media.”
Content strategistLinkedIn ghostwriterSaaS · AI · D2CGrowth > Vanity
Process

A clear system, start to scale

No black boxes. A transparent six-step workflow that keeps you informed and your growth compounding.

  1. 01

    Discovery Call

    A free strategy call to understand your business, goals, audience, and what's blocking growth right now.

  2. 02

    Research

    Deep dive into your market, competitors, keywords, and customer language — the raw material for strategy.

  3. 03

    Strategy

    A clear, prioritized roadmap: what we create, where it goes, who it targets, and how we measure it.

  4. 04

    Execution

    Consistent, high-quality production — content shipped on schedule with zero micromanagement needed.

  5. 05

    Optimization

    Continuous iteration based on data: doubling down on what works, cutting what doesn't.

  6. 06

    Reporting

    Transparent monthly reports tied to business metrics — traffic, leads, and revenue. Never vanity numbers.

Why work with me

Not another vendor. A growth partner.

Founder mindset

I think in terms of pipeline, CAC, and revenue — not just impressions. Your growth goals become my KPIs.

AI-powered workflows

Custom AI systems multiply my output without diluting quality — more volume, same human standard.

Fast execution

No bloated timelines or approval chains. Strategy in days, first deliverables within the first week.

Data-driven decisions

Every piece of content ties back to a metric. We keep what performs, kill what doesn't, and report honestly.

Clear communication

Async-first, deadline-obsessed, and always reachable. You'll never wonder what's happening with your project.

Long-term partnership

I optimize for compounding results and long relationships, not one-off gigs. Your win is my case study.

Blog

Marketing insights, field-tested

Playbooks and lessons from real client work — no recycled listicles.

SEO8 min read

The SEO Content Strategy That Actually Works for SaaS in 2026

Most SaaS blogs fail because they chase volume over intent. Here's the bottom-of-funnel-first framework I use to turn blogs into demo pipelines.

Read the article →
Personal Branding6 min read

The LinkedIn Playbook for Founders Who Hate Posting

You don't need to be an influencer to build pipeline on LinkedIn. A voice-note-to-post system that takes 30 minutes a week.

Read the article →
AI Marketing10 min read

How to Build AI Content Systems That Don't Produce Slop

AI content fails when you skip the system. The human-in-the-loop production pipeline that 10x'd output for a two-person team.

Read the article →
View all articles →
FAQ

Questions founders actually ask

What does it cost to work with you?

Engagements are scoped to outcomes, not hours. Monthly retainers typically start at a level that makes sense for funded startups and growing businesses — we'll align on scope and budget in the free strategy call so there are no surprises.

How soon can we see results?

Social media and LinkedIn typically show momentum within 4–8 weeks. SEO is a compounding channel — expect meaningful movement in 3–4 months and significant results by month 6–9. I'll set honest expectations for your specific situation upfront.

Do you work with clients outside India?

Yes. I work async-first across time zones with clear communication rhythms, and pricing is available in USD.

Do you use AI to write content?

I use AI as leverage, never as a replacement. Strategy, voice, and final editing are always human. AI accelerates research, drafting, and repurposing — which means you get more output at higher quality, faster.

What if I only need one service, like SEO blogs?

That's perfectly fine. Many clients start with a single channel and expand once results show up. Every engagement starts with strategy so even a single-channel scope ladders up to your business goals.

How do you report on results?

Monthly reports tied to business metrics: organic traffic, rankings, engagement, leads, and pipeline influence. You'll always know exactly what was shipped, what it did, and what we're doing next.

Contact

Let's build your growth engine.

Tell me about your business and goals — I'll come to the call with ideas, not a sales pitch.

Prefer to talk it through?

Grab a free 30-minute strategy call. No pitch decks — just a conversation about your growth.

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